This Bay Area business is a profitable wholesale manufacturer in a niche segment of the pet supply industry, with nationwide sales and distribution. The business has grown approximately 12% per year since the Seller acquired the business in 2004. Currently, they manufacture a quality line of dog and cat oriented products, then distribute them through an independent sales force to pet supply stores and boutique pet stores in California and many locations throughout the Country. Their fine quality products are known and respected by their suppliers and customers. The business comes with significant inventory and manufacturing capability for sustained future growth.
The pet industry is a fast growing niche market that has seen tremendous growth in the past few years and, according to industry research, will continue to expand as more and more families acquire pets and spend an increasing budget on their pets. This consistent growth and change to higher quality products makes this a recession resistant industry.
The buyer for this business is likely to be looking for a low-priced, by industry standards, life-style business and may be an avid animal lover. The best buyer will have a desire for quality and familiarity with creative marketing strategies. With a good business model, this business can expand its Internet presence and sales and grow to the next level. Or, as a life-style business, the moderate annual growth can be sustained and provide an excellent second income.